21 articles
Google is three AI surfaces now (AI Overviews, AI Mode, Gemini) and they cite different sources. How each picks what to cite, what earns a citation, and how to track all three.
Ali Khallad6 min read
A page can rank first and never get named in the AI answer. What actually earns the citation, from our own data, the most-cited pages, and the one controlled study.
Ali Khallad8 min read
A measure-then-act playbook for ChatGPT visibility: the signals worth tracking, how to check them by hand, and the work that actually gets your brand cited.
Ali Khallad7 min read
Every AI crawler that matters in 2026, grouped by the job it does: training, search indexing, or live fetching. Exact robots.txt tokens, what blocking each one costs you, and how to verify a bot is real.
Ali Khallad7 min read
On Perplexity, getting surfaced means getting a clickable source. Here is what our data shows about how Perplexity cites brands, how to track yours, and the levers that actually earn a citation.
Ali Khallad6 min read
ChatGPT reads Bing, Claude reads Brave, Perplexity has its own index, and Gemini reads Google. Getting indexed is a different action for each one. Here is the verified map and the exact lever per engine.
Ali Khallad6 min read
Lost AI citations on ChatGPT, Perplexity, Gemini, or AI Mode? Work this checklist in order, from ruling out noise to platform drift, before you change anything.
Ali Khallad5 min read
AI assistants are starting to shop and check out for people, not just name brands. Here is what agentic commerce is, what the ACP and UCP protocols change, and a practical playbook to get your products recommended and bought inside ChatGPT, Gemini, and Perplexity.
Ali Khallad6 min read
Generative engine optimization, answer engine optimization, AI search optimization: three names for one job. The honest definitions, fresh data, and one playbook.
Ali Khallad7 min read
A practical source-gap audit for finding the pages AI answers cite or rely on when competitors appear, your brand is missing, or stale facts keep spreading.
Ali Khallad10 min read
A practical audit for checking whether AI systems can understand your brand, verify the right facts, and avoid old or vague sources.
Ali Khallad8 min read
Reddit can shape AI answers even when it does not send much referral traffic. The useful move is monitoring real discussions, not spamming communities for GEO.
Ali Khallad5 min read
AI search makes traffic quality more important than traffic volume. Track high-intent pages, branded demand, AI referrers, crawlers, and conversions alongside raw traffic.
Ali Khallad5 min read
AI Overview trackers can show whether Google’s AI answers appear, cite your pages, mention competitors, or change over time. Their limits matter just as much as their data.
Ali Khallad5 min read
A lot of AI visibility advice starts too late. Before prompts, schema, llms.txt, or GEO tactics, check whether AI systems can actually reach the pages that explain your brand.
Ali Khallad6 min read
AI search is moving into video discovery. As YouTube and other platforms add conversational search, video SEO needs to account for transcripts, chapters, spoken claims, creator mentions, and AI-generated answers.
Ali Khallad5 min read
llms.txt is getting attention because Google says it is not needed for AI Search, while Lighthouse now checks it for agentic browsing. Here is what it can do, what it probably cannot do, when it is worth adding, and how to test it across the wider AI ecosystem.
Ali Khallad11 min read
AI visibility tracking is only useful if the prompts reflect how people actually research, compare, and choose. Use this guide to build a prompt set that produces useful data instead of random screenshots.
Ali Khallad9 min read
If AI recommends competitors instead of your brand, the issue is usually not one missing trick. Use this diagnostic guide to find whether the problem is positioning, source coverage, content depth, crawl access, answer accuracy, or measurement.
Ali Khallad9 min read
AI search optimization is not about tricking ChatGPT or Google AI Mode. Learn what actually helps: clear positioning, crawlable pages, useful content, source evidence, citations, traffic tracking, and measurement.
Ali Khallad11 min read
AI visibility tools are not all measuring the same thing. Use this guide to evaluate mentions, recommendations, citations, competitors, traffic, conversions, and measurement reliability before choosing one.
Ali Khallad10 min read