Updated September 2026

SurfacedBy vs Otterly AI

Similar starting prices, different approaches. Here's an honest look at how SurfacedBy and Otterly AI compare for AI visibility monitoring.

SurfacedByvsOtterly AI

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The Quick Verdict

SurfacedBy and Otterly AI are close in entry price ($29/mo vs $29/mo), but differ significantly in approach. SurfacedBy includes four AI platforms by tier and sells Claude, Grok, and DeepSeek as optional add-ons, provides research-backed recommendation types that tell you exactly what to fix, and offers a free AI visibility check to evaluate before paying. Otterly AI charges extra for Google AI Mode, Gemini, and Claude on top of the base price, and provides GEO auditing with fix suggestions rather than structured action plans. Otterly has strong advantages for agencies: 50+ country support, Looker Studio connector, a public API and MCP server, free GEO tools, and a rebuilt AI Readiness audit with 13 scoring categories. Both sell Claude as a per-plan add-on; SurfacedBy's runs $19 to $279/mo against Otterly's $29 to $439/mo, and SurfacedBy adds Grok and DeepSeek the same way.

Feature Comparison

How the two platforms compare across monitoring, analytics, pricing, and integrations.

Feature	SurfacedBy	Otterly AI
Monitoring
AI platforms monitored	4 included by tier (ChatGPT, Perplexity, Gemini, Google AI Mode); Claude, Grok, and DeepSeek as add-ons	4 base + 3 paid add-ons (AI Mode, Gemini, Claude)
Claude tracking	Paid add-on	Paid add-on ($29 - $439/mo)
Google AI Mode	Professional+	Paid add-on ($9 - $149/mo)
Prompts tracked	Up to 350 included; prompt packs add 50 / 100 / 200 each	Up to 400
Check frequency	Daily Check + Full Check	Daily (weekly refresh cycle)
Multi-country tracking	12 countries (per-prompt)	50+ countries
Analytics & Insights
AI Visibility Score
Citation tracking
Sentiment Analysis	Full breakdown	Enthusiastic / cautious / dismissal
AI Content Readiness Score	Automated on every Full Check (30 to 250 pages per domain)	Manual GEO audits you trigger (1K to 10K quota per month)
Readiness audits run automatically
Quota for on-demand page checks	50 to 1,000 per day by plan (separate from automated)	Shared with automated quota (1K to 10K per month total)
AI Prompt Discovery	Ongoing (after each check)	AI Prompt Research tool
Actionable recommendations	21 types with action steps	GEO audit fix suggestions
Executive Brief
Weekly Action Brief
Competitor intelligence profiles	AI-synthesized (Professional+)
Read actual AI responses
Competitor auto-discovery
Per-domain extras beyond prompts	Brand Themes with sentiment, Google AIO, on-page audit, competitor profiles, executive brief	GEO audit
Pricing & Access
Starting price	$29/mo	$29/mo
Free AI visibility check
Free trial	7 days	14 days (50 prompts)
Platform add-on costs	Plan platforms included by tier; Claude, Grok, and DeepSeek are paid add-ons	$9 - $149/mo per engine
Integrations & Extras
GSC + GA4 integration	GSC + GA4
Automated weekly reports	Email (Professional+)
Looker Studio connector		Standard+
Free GEO tools (no account)	llms.txt generator + bot checker	Content Audit, Creator, Crawlability Check
Data exports		CSV
MCP server	Every plan (read). Agency adds management actions.	Standard plan and up
API access	Professional (read), Agency (read + write). On-demand checks for anyone via SurfacedBy Console.	Public API (Standard plan and up)

SurfacedByOtterly AI

Monitoring

AI platforms monitored

4 included by tier (ChatGPT, Perplexity, Gemini, Google AI Mode); Claude, Grok, and DeepSeek as add-ons4 base + 3 paid add-ons (AI Mode, Gemini, Claude)

Claude tracking

Paid add-onPaid add-on ($29 - $439/mo)

Google AI Mode

Professional+Paid add-on ($9 - $149/mo)

Prompts tracked

Up to 350 included; prompt packs add 50 / 100 / 200 eachUp to 400

Check frequency

Daily Check + Full CheckDaily (weekly refresh cycle)

Multi-country tracking

12 countries (per-prompt)50+ countries

Analytics & Insights

AI Visibility Score

Citation tracking

Sentiment Analysis

Full breakdownEnthusiastic / cautious / dismissal

AI Content Readiness Score

Automated on every Full Check (30 to 250 pages per domain)Manual GEO audits you trigger (1K to 10K quota per month)

Readiness audits run automatically

Quota for on-demand page checks

50 to 1,000 per day by plan (separate from automated)Shared with automated quota (1K to 10K per month total)

AI Prompt Discovery

Ongoing (after each check)AI Prompt Research tool

Actionable recommendations

21 types with action stepsGEO audit fix suggestions

Executive Brief

Weekly Action Brief

Competitor intelligence profiles

AI-synthesized (Professional+)

Read actual AI responses

Competitor auto-discovery

Per-domain extras beyond prompts

Brand Themes with sentiment, Google AIO, on-page audit, competitor profiles, executive briefGEO audit

Pricing & Access

Starting price

$29/mo$29/mo

Free AI visibility check

Free trial

7 days14 days (50 prompts)

Platform add-on costs

Plan platforms included by tier; Claude, Grok, and DeepSeek are paid add-ons$9 - $149/mo per engine

Integrations & Extras

GSC + GA4 integration

GSC + GA4

Automated weekly reports

Email (Professional+)

Looker Studio connector

Standard+

Free GEO tools (no account)

llms.txt generator + bot checkerContent Audit, Creator, Crawlability Check

Data exports

CSV

MCP server

Every plan (read). Agency adds management actions.Standard plan and up

API access

Professional (read), Agency (read + write). On-demand checks for anyone via SurfacedBy Console.Public API (Standard plan and up)

Pricing Comparison

SurfacedBy starts at $29/mo. Otterly AI starts at $29/mo. But watch out for add-on costs.

SurfacedBy

Four platforms included by tier; Claude, Grok, and DeepSeek as add-ons

Starter

$29/mo

1 domain , 15 prompts , 3 platforms (ChatGPT, Perplexity, Gemini) , Daily Check + Full Check

Professional

$99/mo

5 domains , 100 prompts , 4 AI platforms (adds Google AI Mode) + AI Overviews , Content, community + outreach

Agency

$299/mo

10 fully monitored domains , 350 prompts , 4 AI platforms + AI Overviews , Command center + read/write API

Every plan starts with a 7-day trial. Free AI visibility check with 30 real AI answers across ChatGPT, Perplexity, and Gemini.

Otterly AI

Base price + engine add-ons

Lite

$29/mo

15 prompts , 4 base engines , 1 workspace , 1K GEO audits/mo

Standard

$189/mo

100 prompts , Unlimited workspaces , Looker Studio , 5K GEO audits/mo

Premium

$489/mo

400 prompts , All features , 10K GEO audits/mo , Priority support

Google AI Mode and Gemini are paid add-ons ($9-$149/mo each). Free trial available.

SurfacedBy includes Google AI Mode and Gemini by tier, with no per-engine fee for either. Otterly charges extra for both.

Where SurfacedBy leads

Claude Priced On Its Own

Both of us sell Claude separately and price it per plan, because checking it costs several times what the other platforms cost. SurfacedBy's Claude add-on runs $19 to $279/mo against Otterly's $29 to $439/mo, and Grok and DeepSeek are sold the same way rather than bundled into every plan.

No Hidden Add-On Costs

All AI platforms are included by tier. No surprise fees for Google AI Mode or Gemini. What you see on the pricing page is what you pay.

Closes the Loop on AI Visibility

SurfacedBy does not just recommend. It helps you act with content briefs and drafts, human-approved replies in the community conversations that shape answers in your market, and publisher outreach, then re-measures whether the published work moved your AI visibility. Otterly's GEO audit gives page-level fix suggestions but stops at the suggestion.

Audits Run Automatically

Every Full Check audits 30 to 250 pages per domain with zero clicks. Otterly's GEO Audit is user-triggered, and every audit you run eats into your monthly quota. Your on-demand budget stays free for competitor research and pre-publish checks.

Where Otterly AI leads

50+ Country Coverage

Otterly supports multi-country and multi-language AI search tracking across 50+ countries. SurfacedBy currently focuses on English-language responses.

Agency-Friendly Reporting

Looker Studio connector, Semrush integration, a public API and MCP server (Standard plan and up), unlimited workspaces, and GEO URL auditing with 25+ on-page factors. Strong toolset for agencies managing multiple clients.

Which one should you choose?

Choose SurfacedBy if...

You want every platform your plan lists included, with add-ons priced per platform rather than per engine tier
You want actionable recommendations, not just visibility data
You want a free AI visibility check before committing to a trial
You want executive briefs and weekly action plans after each check
You need competitor auto-discovery (no manual setup)

Choose Otterly AI if...

You need multi-country tracking across 50+ regions
You want Looker Studio integration for custom reporting
You need detailed page-level GEO auditing with 13 scoring categories
You manage multiple client workspaces as an agency

SurfacedBy is our own product. We've done our best to represent competitors accurately based on their public pricing pages and documentation, each checked on the date shown on its page and all of them since September 2026. We encourage you to try each tool yourself. Pricing and features may have changed since publication.

Frequently Asked Questions

Does Otterly AI monitor Claude?

Yes, but only as a paid add-on. Otterly added Claude tracking at $29 to $439/mo on top of the base plan price, alongside the Google AI Mode and Gemini add-ons. SurfacedBy prices Claude the same way, per plan, at $19 to $279/mo, and sells Grok and DeepSeek as add-ons on the same terms.

Are Google AI Mode and Gemini included in Otterly's price?

No. Otterly AI charges an additional $9 to $149/mo per engine for Google AI Mode and Gemini as add-ons on top of the base plan price. SurfacedBy includes these platforms by tier with no extra fees. Gemini is included from the $29/mo Starter, and Google AI Mode from Professional ($99/mo).

Does SurfacedBy have GEO auditing like Otterly?

Both tools help you optimize for AI, but they work differently. SurfacedBy runs content readiness audits automatically on every Full Check, covering 30 to 250 pages per domain (by plan) without anyone clicking a button. Otterly's GEO Audit is user-triggered: you open the tool and launch audits yourself, and each audit eats into your monthly quota (1K to 10K runs per month depending on plan). With SurfacedBy you also get a separate on-demand Content Checker budget (50 to 1,000 per day) for ad-hoc checks on any URL. Different workflows, different trade-offs.

Which tool is better for agencies?

Otterly AI has stronger agency features: unlimited workspaces, Looker Studio connector, Semrush integration, and free GEO tools that require no account. SurfacedBy is better suited for individual brands and SaaS companies who want actionable recommendations, executive briefs, and weekly action plans. If you manage many clients and need custom reporting across 50+ countries, Otterly may be the better fit.

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