SurfacedBy vs Goodie AI
Both pair AI visibility monitoring with execution. SurfacedBy starts at $25/mo with every tier priced publicly; Goodie starts at $399/mo for 3 engines, with Claude and the full engine set gated to Enterprise.
The Quick Verdict
Goodie AI is one of the few competitors that, like SurfacedBy, pairs monitoring with execution: it ships content, outreach, technical, and social agents alongside its AEO tracking, and it is unmatched on AI shopping engines with Amazon Rufus and Walmart Sparky SKU-level coverage. The trade-off is price and gating. Goodie's $399/mo Explorer tier covers only 3 engines, 100 prompts, and 10 metered optimization actions; Claude, Google AI Mode, Grok, and the full API all require the unpublished Enterprise tier. SurfacedBy starts at $25/mo with transparent pricing on every tier, includes Claude on all paid plans and AI Mode on Professional, and runs its content, community engagement, and publisher outreach loop with your approval on every action rather than a monthly action-credit meter. If you sell through AI shopping surfaces and have enterprise budget, Goodie's commerce coverage is genuinely unique. For everyone else, SurfacedBy delivers the monitor-plus-act loop at a fraction of the cost.
Feature Comparison
How the two platforms compare across monitoring, insights, pricing, and integrations.
| Feature | SurfacedBy | Goodie AI |
|---|---|---|
| Monitoring | ||
| AI platforms monitored | 5 included by tier | 3 (Explorer) to 12 (Enterprise) |
| Claude (Anthropic) tracking | All paid plans | Enterprise only |
| Google AI Mode | Professional+ | Enterprise only |
| AI shopping engines (Amazon Rufus, Walmart Sparky) | Pro+ (SKU-level) | |
| Check frequency | Daily Check + Full Check | Daily |
| Prompts tracked | Up to 350 | 100 (Explorer) to 500+ (Enterprise) |
| Analytics & Insights | ||
| AI Visibility Score | ||
| Citation tracking | ||
| Sentiment Analysis | Full breakdown | |
| AI Content Readiness Score | Automated on every scan (30 to 250 pages per domain) | Visibility scorecard (10 to 60+ pages by tier) |
| Actionable recommendations | 8 types with action steps | Metered action credits (10 to 60+/mo) |
| Executive Brief | ||
| Weekly Action Brief | ||
| Pricing & Access | ||
| Starting price | $25/mo (3 platforms) | $399/mo (3 engines) |
| Free audit (no sign-up) | 30 real checks, 3 platforms | Free site-audit tools |
| Free trial | 7 days | 7 days (Explorer) |
| Self-serve signup | Explorer only; Pro + Enterprise sales-led | |
| Transparent pricing on every tier | Explorer only | |
| Integrations & Extras | ||
| GSC + GA4 integration | GSC + GA4 | GA + GSC + Bing Webmaster Tools |
| Conversion attribution (purchases tied to the AI source) | All paid plans (first-party cookie) | Via Google Analytics |
| Take action: content, community, outreach (you approve) | Content, outreach, technical, social agents (metered) | |
| MCP server | All tiers | |
| API access | Professional (read), Agency (read + write). On-demand scans for anyone via SurfacedBy Console. | Full API on Enterprise only |
| Data exports | Enterprise (full export) | |
Monitoring
AI platforms monitored
Claude (Anthropic) tracking
Google AI Mode
AI shopping engines (Amazon Rufus, Walmart Sparky)
Check frequency
Prompts tracked
Analytics & Insights
AI Visibility Score
Citation tracking
Sentiment Analysis
AI Content Readiness Score
Actionable recommendations
Executive Brief
Weekly Action Brief
Pricing & Access
Starting price
Free audit (no sign-up)
Free trial
Self-serve signup
Transparent pricing on every tier
Integrations & Extras
GSC + GA4 integration
Conversion attribution (purchases tied to the AI source)
Take action: content, community, outreach (you approve)
MCP server
API access
Data exports
Pricing Comparison
SurfacedBy publishes every tier from $25/mo. Goodie publishes only the $399/mo Explorer tier.
SurfacedBy
Transparent pricing on every tier
1 domain , 15 prompts , 3 platforms (ChatGPT, Gemini, Perplexity) , Daily Check + Full Check
5 domains , 100 prompts , All 5 platforms (adds Claude + AI Mode) + AI Overviews , Content, community + outreach
10 fully monitored domains , 350 prompts , All 5 platforms + AI Overviews , Command center + read/write API
All plans include a 7-day free trial. Free audit with 30 real AI checks across ChatGPT, Perplexity, and Gemini.
Goodie AI
One published tier; Pro and Enterprise sales-led
3 engines , 100 prompts , 10 actions/mo , 3 seats
7 engines , 250 prompts , 30 actions/mo , 5 seats
12 engines incl. Claude + Grok , 500+ prompts , Full API , Dedicated strategist
Founded by the CEO of growth agency NoGood. Optimization actions, prompt research, and tracked pages are metered monthly on every tier.
SurfacedBy's entry plan costs 1/16th of Goodie's ($25/mo vs $399/mo).
Where SurfacedBy leads
16x Lower Entry Price
Start at $25/mo with every tier priced publicly. Goodie's floor is $399/mo for 3 engines, and its Pro and Enterprise prices require a demo.
Claude on Every Paid Plan
Claude, Perplexity, and Gemini are included by tier, not gated to an unpublished Enterprise contract like Goodie's Claude, Grok, and AI Mode coverage.
Approval, Not Action Credits
Content, community engagement, and outreach run with your explicit approval on each action, not against a 10-per-month action-credit meter.
Where Goodie AI leads
AI Shopping Engines
SKU-level visibility in Amazon Rufus and Walmart Sparky, plus ChatGPT and Perplexity shopping surfaces. Unique coverage for commerce brands.
Broader Agent Suite
Social and technical repair agents (llms.txt + sitemap repair) alongside content and outreach, up to 12 engines, and a dedicated AEO strategist on Enterprise.
Which one should you choose?
Choose SurfacedBy if...
- You want to start at $25/mo instead of $399/mo
- You want Claude included on all paid plans, not gated to Enterprise
- You want transparent pricing on every tier, not sales-led demos
- You want actions gated by your approval, not a monthly action-credit meter
- You want executive briefs and weekly action plans
- You want native conversion attribution, not GA-only
Choose Goodie AI if...
- You need AI shopping-engine tracking (Amazon Rufus, Walmart Sparky, SKU-level)
- You want built-in social and technical repair agents
- You need 12-engine coverage and have Enterprise budget
- You want a dedicated AEO strategist on your account
SurfacedBy is our own product. We've done our best to represent competitors accurately based on their public pricing pages and documentation as of June 2026. We encourage you to try each tool yourself. Pricing and features may have changed since publication.
Frequently Asked Questions
How much does Goodie AI cost?
Goodie AI's self-serve Explorer plan is $399/mo and covers 3 AI engines, 100 prompts, 1 brand, 10 optimization actions per month, and 3 seats, with a 7-day free trial. The Pro and Enterprise tiers are sales-led with unpublished pricing. SurfacedBy starts at $25/mo with transparent pricing on every tier.
What are the best Goodie AI alternatives?
SurfacedBy is the closest alternative for teams that want monitoring plus execution without the $399/mo entry: it includes Claude on all paid plans, 8 recommendation types, and an approval-gated loop of content, community engagement, and outreach from $25/mo. Other alternatives include AthenaHQ (task-queue workflow), Peec AI (multi-country analytics), and Profound (enterprise prompt data).
Is Goodie AI worth $399 a month?
If you sell through AI shopping surfaces, possibly: Goodie's Amazon Rufus and Walmart Sparky SKU-level tracking is unique in the category. For everyone else, note that the $399 Explorer tier covers only 3 engines and 10 metered optimization actions per month, and that Claude, Google AI Mode, Grok, and the full API all require the unpublished Enterprise tier.
What does Goodie AI offer that SurfacedBy doesn't?
Goodie AI tracks AI shopping engines (Amazon Rufus, Walmart Sparky) at the SKU level, ships social and technical repair agents (llms.txt and sitemap repair), covers up to 12 engines on Enterprise, and offers a dedicated AEO strategist. These are commerce and enterprise capabilities SurfacedBy does not offer.
What does SurfacedBy offer that Goodie AI doesn't?
SurfacedBy offers a $25/mo entry (16x cheaper), Claude on every paid plan instead of Enterprise-only, transparent pricing on all tiers, executive briefs and weekly action plans, actions gated by your explicit approval rather than a monthly action-credit meter, and native conversion attribution with a first-party cookie rather than GA-only.
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