Guides
How to write content AI platforms actually cite
A page can rank first and never get named in the AI answer. What actually earns the citation, from our own data, the most-cited pages, and the one controlled study.
8 min read
Read articleAI visibility, explained
Research, guides, and product updates on how AI engines decide which brands to cite.
Latest
ResearchWhat replaced Reddit in ChatGPT’s answers
Reddit went from 22.9 percent of ChatGPT answers down to 3.3 percent in about three weeks. We went looking for what filled the gap, and it wasn’t what we expected.
Ali Khallad5 min read
ResearchWe told eight AI assistants not to read a page. Three read it anyway.
I blocked one page in robots.txt and asked eight AI assistants to read it. Three said no, three read it anyway, and two never showed up. The split is not what I expected.
ResearchSame question, different sources: how much AI citations change between checks
Ask an AI the same buyer question repeatedly and the cited sources shift. We measured how much they change between checks, and it turns on the engine and the question.
GuidesHow to run a GEO audit that shows where competitors beat you
A step-by-step GEO audit: build a buyer-question prompt set, run it across five assistants, score coverage per engine, and find where competitors win.
ExplainersAI reads your page, uses your words, and names your competitor
AI assistants read your page, reuse your facts, and credit a competitor who packaged the same fact with their name. Here is the mechanism and the fix.
GuidesThe AI SEO agency playbook: turning AI visibility into a retainer line
How an agency packages AI visibility as a retainer: the audit, the monthly deliverable, pricing models, and the retention angle that sells it.
ResearchBrands are missing from most AI answers. Here is who gets cited.
We logged about 26,400 AI answers across five assistants. Brands were cited or named in only 16 percent. Here is the per-engine split and why.
ResearchWhere ChatGPT, Perplexity, and Gemini Actually Get Their Information
We classified 151,000 sources five AI engines actually cited. The open web dominates every engine, but the leans differ: YouTube on Google AI Mode, forums on ChatGPT, almost neither on Claude.
AnalysisCloudflare Now Lets You Block AI Bots by Purpose. Block the Wrong One and You Vanish From AI Answers.
Cloudflare now sorts AI bots into Search, Agent, and Training, with new defaults on September 15. Two of the three are how AI cites you. Keep them allowed.
Get the research in your inbox
One email when we publish: studies, guides, and what's changing across the AI engines.
Product updates
View all- Product updateVoice Memory: AI Drafts That Learn How You WriteVoice memory watches the edits you make to AI drafts, distills them into voice patterns, and applies them to future drafts, so the writing gets closer to your voice every time, per platform.
- Product updateCommunity Engagement and the Reply Copilot for Reddit, X, and LinkedInSurfacedBy finds the community conversations where your brand can genuinely help, drafts a reply in your voice, waits for your approval, and re-checks whether the thread becomes a source AI cites.
- Product updateIntroducing the SurfacedBy MCP Intelligence ServerConnect SurfacedBy to Claude, ChatGPT, or Cursor with a read-only MCP server. Approved AI clients can read your AI visibility, cited sources, opportunities, and AI traffic, scoped to what you allow and revocable anytime.
- Product updateTrack AI Search Sources, Citations, and Page OpportunitiesSurfacedBy now shows the full source landscape behind AI answers: which sources each platform cites, whether they cite you, and which pages are worth winning, with the evidence behind every call.
- Product updateBrand Themes and Sentiment: How AI Describes Your BrandSurfacedBy now shows the themes AI reaches for when it describes your brand, the sentiment behind each one, and routes a weak or wrong theme into an evidence-backed fix.