Free AI Visibility Checker
See how often ChatGPT, Perplexity, and Gemini name your brand when a buyer asks a question in your category. We run 30 real AI answers and show you where you stand.
ChatGPT
Perplexity
GeminiGoogle AI Mode comes with the Professional plan and above. Claude, Grok, and DeepSeek are available as add-ons.
Our own research
One check tells you whether you appeared. Not whether you usually appear.
AI answers are generated fresh each time. Ask the same buying question twice and the brands named can change, which means a single look at a single answer is a snapshot, not a measurement.
We measured this across every brand, platform and question combination we track, then compared each individual check against the majority verdict for that combination. Treat this free check as a first reading: it is enough to tell you whether you have a problem worth looking at, and not enough to tell you its size.
brand, platform and question combinations measured
of those that appeared at all were inconsistent
how often a single check matched the majority verdict
What you get
Your Visibility Score
One number for how present your brand is across the answers we ran.
Where each platform stands
A per-platform read, because coverage rarely looks the same on all three.
The answer that went to a competitor
A real response where a rival was named and you were not.
The sources AI pulled from
The pages and sites cited in the answers about your category.
How it works
From your domain to a scored report in a few minutes.
Enter your domain
No install, no tag, no access to your site required.
We ask the buyer questions
10 real questions from your category on each of 3 AI platforms, 30 answers in all.
You get a scored report
Your score, the platform breakdown, and the sources behind it.
What this AI visibility checker does
More buyers now ask an AI assistant which product to choose before they reach a search results page. This checker asks those questions for you. It finds the buying questions people ask in your category and puts them to the AI platforms directly: 10 questions on each of ChatGPT, Perplexity, and Gemini, 30 answers in all. Every answer is a real response, read the way a buyer would read it.
For each answer it records whether your brand is named, whether your site is cited as a source, where you appear when you are mentioned, and which competitors were recommended instead. It also lists the pages and sites the answers cited, so you can see where the AI platforms get their information about your category.
It looks at your site from the outside too: whether the crawlers AI platforms use are allowed to fetch your pages, and how ready your site is to be read and cited. Nothing is installed, and nothing needs access to your accounts.
What your Visibility Score means
The Visibility Score is one number from 0 to 100 for how present your brand is across the answers we ran. It combines four things, so two brands mentioned equally often can still score differently.
How often you are mentioned
The share of answers that name your brand or cite your site. This is your Brand Coverage.
Where you appear
Whether you are among the first brands an answer recommends or a passing mention further down.
How many questions you show up on
Appearing across many buying questions counts for more than appearing on one or two.
How many platforms you show up on
Being present on ChatGPT, Perplexity, and Gemini, not only on one of them.
How your report labels the score
- Excellent
- 70 to 100
- Strong
- 50 to 69
- Fair
- 30 to 49
- Needs Work
- 10 to 29
- Not Visible Yet
- 0 to 9
Your report labels a score of 50 or above Strong, and 70 or above Excellent. The labels describe your own result, not a ranking against other brands, so the more useful comparison is with the competitors the report names from the same answers. A single check is a first reading, so treat a score close to a band edge as a range rather than a verdict.
Which AI platforms the free check covers
Each AI platform answers from its own sources, and coverage rarely looks the same on all of them. A brand one platform recommends can be missing from another for the same question, which is why your report gives every platform its own read.
ChatGPT
10 buyer questions, each answer read in full for mentions of your brand, citations of your site, and the sources it leaned on.
Perplexity
10 buyer questions, each answer read in full for mentions of your brand, citations of your site, and the sources it leaned on.
Gemini
10 buyer questions, each answer read in full for mentions of your brand, citations of your site, and the sources it leaned on.
Google AI Mode comes with the Professional plan and above. Claude, Grok, and DeepSeek are available as add-ons.
How to improve your AI visibility
Your report shows where you are weakest. These are the levers that move the score, in roughly the order worth checking them.
Let AI crawlers in
If robots.txt or a firewall blocks the crawlers AI platforms use, your pages cannot be read when an answer is written, whatever they say.
Check your robots.txtMake key pages easy to read and cite
Clear headings, a direct answer near the top, FAQ sections and structured data make a page easier for AI to quote and link to.
Check a pageAnswer the buying questions directly
AI platforms reach for pages that answer what it costs, what it works with, and how it compares, in the first lines. Pricing, comparison and integration pages often matter more than blog posts.
How to write content AI citesGet named on the sources AI cites
Answers lean on publishers, review sites, comparison articles and forums. The sources list in your report shows which ones the answers in your category cite.
Where AI gets its informationMeasure again after you change something
One check is a first reading. After a change, ask the same questions again, more than once, before you decide whether it worked.
Why one check is not enoughAI visibility checker vs tracker vs audit
The three names get used loosely, but they answer different questions.
A checker takes one reading
A checker like this one asks your buying questions once and shows what came back. It tells you whether there is a problem worth looking at. Because answers change between runs, a single check matched the majority verdict 72.2% of the time in our repeat-measurement study, on the questions where results varied.
A tracker asks the same questions on a schedule
A tracker re-asks the same tracked prompts over time, so a change shows up as a trend instead of noise. SurfacedBy plans run a Daily Check on a focused set of prompts every day and a Full Check across every tracked prompt and AI platform on the plan, with the competitors named in those answers tracked alongside you.
An audit looks at the site itself
An audit reads your website rather than the answers: whether AI crawlers can reach it, how pages are structured, and what structured data is present. It explains why you might be missing, but not whether you are. Our free Robots.txt AI Bot Checker and AI Content Checker cover the basics.
Start with the free check. If it shows a gap worth closing, tracking the same questions is how you find out whether the work moved it.
See an example report
We do not publish a sample free report filled with invented numbers. The closest real example is our public demo: the live, read-only dashboard for a real brand. It is built from the same measurements your free report starts from, including the Visibility Score, Brand Coverage, the competitors named in the answers and the sources they cited, tracked across many checks instead of one.
Who the free check is for
Founders
A quick, honest read on whether AI assistants recommend you before you spend time or money fixing it.
Marketers
Evidence to bring to planning: the answers that named a competitor instead of you, and the sources behind them.
SEO and content teams
The buying questions you miss and the cited pages worth studying before you write the next piece.
Agencies
A first reading on a brand you work with or are about to pitch, taken from the outside with no access needed.