SurfacedBy vs Scrunch AI
Self-serve simplicity vs enterprise intelligence. Here's an honest look at how SurfacedBy and Scrunch AI compare.
The Quick Verdict
SurfacedBy and Scrunch target very different buyers. SurfacedBy is built for startups, growing SaaS companies, and brand owners who want affordable, self-serve AI visibility monitoring with actionable recommendations. Scrunch is an enterprise platform designed for large organizations with compliance needs, multi-brand portfolios, and dedicated budgets. Their self-serve Core plan is $250/mo for four engines, and Claude, Gemini, Google AI Mode, Grok and Meta AI all sit behind a custom Enterprise contract. SurfacedBy starts at $29/mo with a free AI visibility check, sells the extra platforms per month rather than per contract, and includes executive briefs on paid plans, where Scrunch reserves exec and board reporting for Enterprise. If you want to start tracking AI visibility today without a sales process, SurfacedBy gets you there in minutes.
Feature Comparison
How the two platforms compare across monitoring, analytics, pricing, and enterprise features.
| Feature | SurfacedBy | Scrunch |
|---|---|---|
| Monitoring | ||
| AI platforms monitored | 4 included by tier (ChatGPT, Perplexity, Gemini, Google AI Mode); Claude, Grok, and DeepSeek as add-ons | 4 on Core ($250/mo), 9 on Enterprise (custom) |
| Claude tracking | Paid add-on | Enterprise only |
| Check frequency | Daily Check + Full Check | Not publicly documented |
| Google AI Mode tracking | Professional+ | Enterprise only |
| Analytics & Insights | ||
| AI Visibility Score | ||
| Citation tracking | ||
| Sentiment Analysis | ||
| AI Content Readiness Score | Automated on every Full Check (30 to 250 pages per domain) | |
| AI Prompt Discovery | Ongoing (after each check) | Setup generation |
| Actionable recommendations | 21 types with action steps | Insights & Recommendations (Core) |
| Executive Brief | Exec and board reporting (Enterprise) | |
| Weekly Action Brief | ||
| Competitor intelligence profiles | AI-synthesized (Professional+) | |
| Read actual AI responses | ||
| Pricing & Access | ||
| Starting price | $29/mo | $250/mo (Core, 4 engines) |
| Transparent pricing page | Core only (Enterprise requires demo) | |
| Free AI visibility check | ||
| Self-serve signup | 7-day trial (no CC) | |
| Free trial | 7 days (CC required) | 7 days (no CC) |
| Enterprise Features | ||
| SOC 2 compliance | Type II | |
| RBAC / Multi-brand | ||
| Agent Experience Platform (AXP) | Enterprise | |
| AI bot crawl monitoring | All plans (which AI bots crawl, per page) | AI agent and bot traffic (Core) |
| GSC + GA4 integration | GSC + GA4 | GA4 + GSC |
| Data exports | ||
| API access | Professional (read), Agency (read + write). On-demand checks for anyone via SurfacedBy Console. | Enterprise |
Monitoring
AI platforms monitored
Claude tracking
Check frequency
Google AI Mode tracking
Analytics & Insights
AI Visibility Score
Citation tracking
Sentiment Analysis
AI Content Readiness Score
AI Prompt Discovery
Actionable recommendations
Executive Brief
Weekly Action Brief
Competitor intelligence profiles
Read actual AI responses
Pricing & Access
Starting price
Transparent pricing page
Free AI visibility check
Self-serve signup
Free trial
Enterprise Features
SOC 2 compliance
RBAC / Multi-brand
Agent Experience Platform (AXP)
AI bot crawl monitoring
GSC + GA4 integration
Data exports
API access
Pricing Comparison
SurfacedBy starts at $29/mo with transparent pricing. Scrunch starts at $250/mo for four engines, with custom quotes above that.
SurfacedBy
3 plans, transparent pricing
1 domain , 15 prompts , 3 platforms (ChatGPT, Perplexity, Gemini) , Daily Check + Full Check
5 domains , 100 prompts , 4 AI platforms (adds Google AI Mode) + AI Overviews , Content, community + outreach
10 fully monitored domains , 350 prompts , 4 AI platforms + AI Overviews , Command center + read/write API
Every plan starts with a 7-day trial. Free AI visibility check with 30 real AI answers across ChatGPT, Perplexity, and Gemini.
Scrunch AI
Core is self-serve; Enterprise requires a demo
4 LLMs supported , ChatGPT, Perplexity, Google AI, Copilot , 125 prompts, 5 seats , Insights & Recommendations , Self-serve
9 LLMs supported , Adds Claude, Gemini, Meta AI, AI Mode, Grok , API access , SOC 2, RBAC , Demo required
Read from Scrunch's own pricing page on the date shown above. Scrunch is now part of Sitecore, and Enterprise pricing requires a demo call.
SurfacedBy entry price is roughly 9x lower than Scrunch AI ($29/mo vs $250+/mo)
Where SurfacedBy leads
9x Lower Entry Price
Start at $29/mo with full AI visibility monitoring. No demo calls, no custom quotes, no surprises.
Self-Serve Instant Access
Sign up, run a free AI visibility check, and get results in minutes. No sales calls or demo bookings required to get started.
AI Content Readiness Score
Runs automatically on every Full Check across 30 to 250 pages per domain. Scores how well each page is structured for AI recommendations and lists specific fixes to implement. Scrunch does not include content readiness scoring.
Where Scrunch AI leads
Enterprise Security & Compliance
SOC 2 compliance, RBAC, and multi-brand management for large organizations with strict security and governance requirements.
Enterprise Platform Coverage
Core: ChatGPT, Perplexity, Google AI, Copilot. Enterprise: all 9 (adds Claude, Gemini, Meta AI, Google AI Mode, Grok). Plus the Agent Experience Platform (AXP) for AI agent optimization on Enterprise.
Which one should you choose?
Choose SurfacedBy if...
- You want transparent pricing starting at $29/mo
- You prefer self-serve signup over booking a demo
- You want a free AI visibility check before committing to anything
- You can add Claude, Grok, or DeepSeek for a monthly fee, with no enterprise contract
- You want research-backed recommendations: 21 types with action steps
- You're a startup, growing SaaS, or solo brand owner
Choose Scrunch AI if...
- You need SOC 2 compliance or RBAC for your organization
- You manage multiple brands and need multi-brand support
- You want an established enterprise vendor (500+ brands, now Sitecore-backed)
- You need the Agent Experience Platform (AXP) for AI bot optimization (Enterprise)
- You have enterprise budget and prefer a dedicated account team
SurfacedBy is our own product. We've done our best to represent competitors accurately based on their public pricing pages and documentation, each checked on the date shown on its page and all of them since September 2026. We encourage you to try each tool yourself. Pricing and features may have changed since publication.
Frequently Asked Questions
Can I try SurfacedBy before paying?
Does SurfacedBy offer enterprise security features?
Which platform monitors more AI engines?
Why is SurfacedBy so much cheaper?
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Measurement is not enough. Fix it and prove it.
SurfacedBy measures where you stand, does the content and outreach to close the gaps, and proves the revenue it drives.
7-day trial on every plan. Compare plans
