SurfacedBy vs Scrunch AI
Self-serve simplicity vs enterprise intelligence. Here's an honest look at how SurfacedBy and Scrunch AI compare.
The Quick Verdict
SurfacedBy and Scrunch AI target very different buyers. SurfacedBy is built for startups, growing SaaS companies, and brand owners who want affordable, self-serve AI visibility monitoring with actionable recommendations. Scrunch AI is an enterprise platform designed for large organizations with compliance needs, multi-brand portfolios, and dedicated budgets. Their Starter plan ($250/mo) now includes all AI platforms, Claude and Google AI Mode among them. SurfacedBy starts at $25/mo with a free audit and the same broad coverage, and adds actionable recommendations and executive briefs Scrunch does not. If you want to start tracking AI visibility today without a sales process, SurfacedBy gets you there in minutes.
Feature Comparison
How the two platforms compare across monitoring, analytics, pricing, and enterprise features.
| Feature | SurfacedBy | Scrunch AI |
|---|---|---|
| Monitoring | ||
| AI platforms monitored | 5 included by tier (ChatGPT, Claude, Perplexity, Gemini, AI Mode) | 8+ on every tier (Starter $250/mo and up) |
| Claude (Anthropic) tracking | All paid plans | All tiers |
| Check frequency | Daily Check + Full Check | Not publicly documented |
| Google AI Mode tracking | Professional+ | All tiers |
| Analytics & Insights | ||
| AI Visibility Score | ||
| Citation tracking | ||
| Sentiment Analysis | ||
| AI Content Readiness Score | Automated on every scan (30 to 250 pages per domain) | |
| AI Prompt Discovery | Ongoing (after each check) | Setup generation |
| Actionable recommendations | 8 types with action steps | |
| Executive Brief | ||
| Weekly Action Brief | ||
| Competitor intelligence profiles | AI-synthesized (Professional+) | |
| Read actual AI responses | ||
| Pricing & Access | ||
| Starting price | $25/mo | $250/mo (Starter, all platforms) |
| Transparent pricing page | Starter and Growth (Enterprise requires demo) | |
| Free audit (no sign-up) | ||
| Self-serve signup | 7-day trial (no CC) | |
| Free trial | 7 days (CC required) | 7 days (no CC) |
| Enterprise Features | ||
| SOC 2 compliance | Type II | |
| RBAC / Multi-brand | ||
| Agent Experience Platform (AXP) | Enterprise | |
| AI bot crawl monitoring | All plans (which AI bots crawl, per page) | |
| GSC + GA4 integration | GSC + GA4 | GA4 + GSC |
| Data exports | ||
| API access | Professional (read), Agency (read + write). On-demand scans for anyone via SurfacedBy Console. | Enterprise |
Monitoring
AI platforms monitored
Claude (Anthropic) tracking
Check frequency
Google AI Mode tracking
Analytics & Insights
AI Visibility Score
Citation tracking
Sentiment Analysis
AI Content Readiness Score
AI Prompt Discovery
Actionable recommendations
Executive Brief
Weekly Action Brief
Competitor intelligence profiles
Read actual AI responses
Pricing & Access
Starting price
Transparent pricing page
Free audit (no sign-up)
Self-serve signup
Free trial
Enterprise Features
SOC 2 compliance
RBAC / Multi-brand
Agent Experience Platform (AXP)
AI bot crawl monitoring
GSC + GA4 integration
Data exports
API access
Pricing Comparison
SurfacedBy starts at $25/mo with transparent pricing. Scrunch AI starts at $250+/mo with custom quotes.
SurfacedBy
3 plans, transparent pricing
1 domain , 15 prompts , 3 platforms (ChatGPT, Gemini, Perplexity) , Daily Check + Full Check
5 domains , 100 prompts , All 5 platforms (adds Claude + AI Mode) + AI Overviews , Content, community + outreach
10 fully monitored domains , 350 prompts , All 5 platforms + AI Overviews , Command center + read/write API
All plans include a 7-day free trial. Free audit with 30 real AI checks across ChatGPT, Perplexity, and Gemini.
Scrunch AI
Custom pricing, demo required
350 prompts , All AI platforms , 5 page audits , 3 user seats
700 prompts , All AI platforms , Team features
9 AI platforms , Full audits , SOC 2, RBAC , Demo required
Based on publicly available information as of June 2026. Scrunch AI is now part of Sitecore. Requires a demo call to get exact pricing.
SurfacedBy entry price is roughly 10x lower than Scrunch AI ($25/mo vs $250+/mo)
Where SurfacedBy leads
10x Lower Entry Price
Start at $25/mo with full AI visibility monitoring. No demo calls, no custom quotes, no surprises.
Self-Serve Instant Access
Sign up, run a free audit, and get results in minutes. No sales calls or demo bookings required to get started.
AI Content Readiness Score
Runs automatically on every scan across 30 to 250 pages per domain. Scores how well each page is structured for AI recommendations and lists specific fixes to implement. Scrunch does not include content readiness scoring.
Where Scrunch AI leads
Enterprise Security & Compliance
SOC 2 compliance, RBAC, and multi-brand management for large organizations with strict security and governance requirements.
Broad Platform Coverage on Every Tier
8+ AI platforms on every tier (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews, Copilot, Meta AI). Plus the Agent Experience Platform (AXP) for AI agent optimization.
Which one should you choose?
Choose SurfacedBy if...
- You want transparent pricing starting at $25/mo
- You prefer self-serve signup over booking a demo
- You want a free audit before committing to anything
- You need Claude monitoring without paying enterprise prices
- You want clear, research-backed action items (8 types)
- You're a startup, growing SaaS, or solo brand owner
Choose Scrunch AI if...
- You need SOC 2 compliance or RBAC for your organization
- You manage multiple brands and need multi-brand support
- You want an established enterprise vendor (500+ brands, now Sitecore-backed)
- You need the Agent Experience Platform (AXP) for AI bot optimization
- You have enterprise budget and prefer a dedicated account team
SurfacedBy is our own product. We've done our best to represent competitors accurately based on their public pricing pages and documentation as of June 2026. We encourage you to try each tool yourself. Pricing and features may have changed since publication.
Frequently Asked Questions
Can I try SurfacedBy before paying?
Yes. SurfacedBy offers a free audit with 30 real AI checks across ChatGPT, Perplexity, and Gemini, with no sign-up or credit card needed. If you want full access, every paid plan starts with a 7-day free trial. Scrunch AI offers a 7-day trial of their Explorer tier (100 prompts, credit card required), but their Enterprise features require a demo call.
Does SurfacedBy offer enterprise security features?
SurfacedBy does not currently offer SOC 2 compliance, RBAC, or multi-brand management. If your organization requires these enterprise features, Scrunch AI is the better fit. SurfacedBy is designed for startups, SaaS companies, and brand owners who need powerful AI visibility insights with actionable recommendations, without enterprise complexity.
Which platform monitors more AI engines?
Scrunch AI now monitors its full set of 8+ AI platforms (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews, Copilot, Meta AI) on every tier, starting with the $250/mo Starter plan. SurfacedBy monitors 5 platforms and includes Claude on all paid plans, starting at $25/mo.
Why is SurfacedBy so much cheaper?
SurfacedBy is a self-serve platform built for efficiency. We don't have enterprise sales teams, dedicated account managers, or the overhead of SOC 2 compliance. This lets us offer powerful AI visibility monitoring starting at $25/mo. Scrunch AI's Starter plan begins at $250/mo, making SurfacedBy roughly 10x more affordable.
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