Tracking one brand is a dashboard. Tracking ten is an operations problem. The question stops being “how is my visibility” and becomes “which of these ten needs me today, and what do I tell each owner.” The Command Center is the workspace home built for that, the surface you open first when you run AI visibility across a portfolio.
It is the multi-brand companion to the redesigned single-brand dashboard: the same trusted numbers, rolled up across every brand you can access.
The portfolio at a glance
The top of the Command Center answers the triage question before you scroll. Health and freshness filters split your brands into healthy, needs-attention, low-visibility, and due-for-a-check, and the panels beside them count what is actually waiting: open attention items, content drafts needing a decision, and brands gone stale. Below that, the portfolio totals, prompts tracked, responses captured, and total AI citations across every brand, give you the size of the operation at a glance.
An attention queue that triages for you
The attention queue is the heart of it. It pulls what each brand needs into one list, grouped by brand so the busiest one never buries the others, and splits it into top movers, stale or blocked brands, and what is up next for review. Instead of opening ten dashboards to find the two that moved, you read one queue.
That empty state is deliberate. When nothing across your brands needs you, the queue says “you’re all caught up” instead of padding the screen with noise. A surface you check every morning has to be honest about quiet days, or you stop trusting it on the loud ones.
Client-ready in one step
Below the queue, the brand roll-up table compares every brand on visibility and coverage and exports to CSV, and the portfolio trend tracks citations won, healthy brands, and content waiting over time. When it is time to update a stakeholder, each brand has a ready-made summary you can copy as a full update, so the report you owe someone is a button, not an afternoon. Saved views, groups, and owners let you carve the portfolio the way your team actually works, and pair naturally with the scheduled reports for anything that needs to go out on a cadence.
Two things stay true under all of it. The roll-up is access-aware: it only ever includes brands you are allowed to see, so a shared workspace never leaks one client’s numbers into another’s view. And the scoring, freshness, and roll-ups are computed on our side, not recalculated in your browser, so a portfolio total and the brand it came from never disagree. If you would rather query all of this from an assistant, the MCP server reads the same portfolio view.
A note on timing
SurfacedBy changes often. We build from a mix of customer requests, the steady ask from agencies running many brands, and our own research, so the Command Center here reflects how it looked at launch. The roll-ups, saved views, and summaries have gained depth since, and they will keep gaining it.
