Monitoring tells you where you stand in AI answers. It does not do anything about it. The gap between seeing a problem and fixing it is where most AI visibility work quietly stalls: a dashboard flags that a competitor is cited instead of you, and then someone still has to decide what to write, where to place it, and whether it worked. Actions is the part of SurfacedBy that closes that gap, and it does it with the evidence attached.
What launched
Every gap SurfacedBy finds now comes with a routed action: a specific thing to do, the proof for why, and a place to track it. Actions live in a dedicated hub with four surfaces. Content projects holds pages to write or update. The Engagement queue holds conversations worth joining. Outreach holds publishers to reach. History keeps what you have already done and what changed afterward.
Why monitoring is only half
A score that moves is useful only if someone acts on it, and a list of alerts is not a workflow. The work of improving AI visibility, writing the page, joining the thread, asking the publisher, needs somewhere to live, a reason attached, and a way to tell whether it moved anything. That is the difference between knowing you have a problem and having a place to work through it.
What makes an action trustworthy
A recommendation is only as good as the evidence under it, so every action carries its own:
- The action type, stated plainly: create content, update a page, improve source presence, reply in a conversation, or reach out to a publisher.
- The failure mode it addresses, such as source coverage or content depth, so you know which problem it actually fixes.
- The proof basis, marked as confirmed, observed, or inferred, and never dressed up as more certain than it is.
- The sources and competitors cited instead of you, so the gap is specific rather than a vague nudge to do better.
- The prompts it affects, a verification path for what to check afterward, and the limits of what the action can promise.
What you do with one
- Create content straight from an opportunity, with the gap and its evidence carried into the brief.
- Add the work to a plan and track its status as it moves.
- Review history to see what shipped and what changed after it did.
- Approve, reject, or request changes, with a notification when something needs you.
You stay in the loop
Actions draft and guide; they do not publish on their own. Anything headed for a public surface waits for your approval first. The product’s job is to make the decision easy and well-evidenced, not to make it for you. There is no autonomous agent quietly shipping pages in your name.
What it does not claim
After you ship an action, SurfacedBy watches for movement and records it in History. That is an observed change recorded next to the work, not proof the work caused it; we keep the two clearly apart, the same way we treat AI traffic and visibility as a correlation to read rather than a cause to claim. An action is a well-supported next step, not a guarantee.
How to start
Open Opportunities on any tracked domain, pick a gap, and use Create to turn it into an action or Add to Plan to schedule it. Everything you start shows up in the Actions hub, with its evidence and its status attached.
A note on timing: Actions changes often, from customer requests, our own testing, and the new AI surfaces we keep adding work for. Treat the screenshots here as how the hub looked at launch. If yours has more surfaces or steps than what you see here, you are on a newer version.
