# SurfacedBy > Track, diagnose, and improve how AI recommends your brand. Monitor how ChatGPT, Perplexity, Gemini, Claude, Google AI Mode, Grok, and DeepSeek answer questions about your brand, and get specific actions to improve your AI visibility. ## Product - [Home](https://surfacedby.com) - Track, diagnose, and improve how AI recommends your brand across ChatGPT, Perplexity, Gemini, Claude, Google AI Mode, Grok, and DeepSeek, then close the gaps and measure the lift. - [Pricing](https://surfacedby.com/pricing) - Subscription plans for AI search visibility, from $29/mo. - [Free AI Visibility Checker](https://surfacedby.com/tools/ai-visibility-checker) - Free AI Visibility Checker: see how often ChatGPT, Perplexity, and Gemini name your brand. 30 real AI answers, a few minutes, no credit card. - [Community monitoring](https://surfacedby.com/community-monitoring) - Watch the Reddit, X and LinkedIn conversations that shape AI answers in your market, see the threads worth a reply, and get a draft you edit before posting. - [About](https://surfacedby.com/about) - Who we are and why we built SurfacedBy. - [Contact](https://surfacedby.com/contact) - Get in touch with the SurfacedBy team. ## Research - [AI Search Index](https://surfacedby.com/ai-search-index) - What AI assistants actually cite, updated daily: the kinds of websites behind their answers and the changes in how each assistant sources them. ## Programs - [SurfacedBy for Slack](https://surfacedby.com/slack) - Ask SurfacedBy for AI search rankings, priorities, and opportunities inside connected Slack channels. - [Affiliate program](https://surfacedby.com/affiliates) - Earn 25% recurring commission for the life of every SurfacedBy customer you refer. Free to join, monthly payouts. ## Legal - [Privacy policy](https://surfacedby.com/privacy) - How SurfacedBy handles your data. - [Terms of service](https://surfacedby.com/terms) - Terms of service for SurfacedBy. - [Cookie policy](https://surfacedby.com/cookies) - How SurfacedBy uses cookies. ## Free tools - [All tools](https://surfacedby.com/tools) - Free tools for AI visibility: robots.txt checker, llms.txt generator, content checker. - [AI Readiness Checker for Chrome](https://surfacedby.com/tools/ai-readiness-and-optimization-chrome-extension) - Check any page's AI readiness in one click, right in your browser. Get a score out of 100, see which AI crawlers (ChatGPT, Claude, Perplexity) can read it, what structured data you have and what to add, plus prioritized fixes. Free, no account. - [Free AI Visibility Checker](https://surfacedby.com/tools/ai-visibility-checker) - See how often ChatGPT, Perplexity, and Gemini name your brand when a buyer asks a question in your category. Enter your domain and we run the questions for you. - [Robots.txt AI Bot Checker](https://surfacedby.com/tools/robots-txt-checker) - Instantly check if your robots.txt is blocking major AI crawlers from ChatGPT, Claude, Perplexity, and others from reading your content. - [llms.txt Generator](https://surfacedby.com/tools/llms-txt-generator) - Create spec-compliant llms.txt files from your website URLs to help LLMs understand and index your site structure and key information. - [AI Content Checker](https://surfacedby.com/tools/content-checker) - Analyze any page's AI readiness. Check structured data, content quality, FAQ sections, and get an AI Readiness Score to improve your visibility in AI search engines. - [Chrome extension](https://surfacedby.com/tools/ai-readiness-and-optimization-chrome-extension) - Free Chrome extension that checks how ready any page is for AI, with an AI readiness score, an AI crawler access check, a schema check, and prioritized fixes. ## Comparisons - [Compare hub](https://surfacedby.com/compare) - Compare SurfacedBy against other AI visibility platforms. - [Best AI visibility tools 2026](https://surfacedby.com/compare/best-ai-visibility-tools-2026) - 15 AI visibility and GEO tools compared on live pricing, platform coverage, citation depth, conversion tracking, and free tiers. - [SurfacedBy vs Peec AI](https://surfacedby.com/compare/surfacedby-vs-peec-ai) - Peec AI uses a 'choose 3 platforms' model and charges extra for more. See how our all-inclusive tiers and actionable recommendations compare. - [SurfacedBy vs Evertune](https://surfacedby.com/compare/surfacedby-vs-evertune) - Evertune samples each prompt 100 times but starts at $800/mo behind a sales demo. See what daily checks plus an action loop deliver for $29/mo. - [SurfacedBy vs Otterly AI](https://surfacedby.com/compare/surfacedby-vs-otterly-ai) - Similar entry prices, different strengths. Compare our included platforms and actionable recommendations to Otterly's GEO auditing and multi-country coverage. - [SurfacedBy vs AthenaHQ](https://surfacedby.com/compare/surfacedby-vs-athenahq) - AthenaHQ pairs monitoring with an Action Center task queue at a credit-metered $295/mo. Compare our flat $29/mo entry and closed action loop. - [SurfacedBy vs Goodie AI](https://surfacedby.com/compare/surfacedby-vs-goodie-ai) - Goodie ships execution agents and AI shopping-engine tracking from $399/mo, with Claude gated to Enterprise. Compare our $29/mo entry with Claude available as an add-on on any paid plan. - [SurfacedBy vs Scrunch AI](https://surfacedby.com/compare/surfacedby-vs-scrunch-ai) - Scrunch's Starter plan covers all AI platforms at $250/mo. Compare our transparent pricing and instant access against their enterprise approach. - [SurfacedBy vs Ahrefs Brand Radar](https://surfacedby.com/compare/surfacedby-vs-ahrefs-brand-radar) - Ahrefs requires a $129+ base subscription plus $699/mo for AI indexes. See why a standalone AI visibility tool delivers more for less. - [SurfacedBy vs Knowatoa](https://surfacedby.com/compare/surfacedby-vs-knowatoa) - Knowatoa offers unlimited domains from $59/mo with their BISCUIT framework. Compare our lower price, deeper analytics, and actionable recommendations. - [SurfacedBy vs Profound](https://surfacedby.com/compare/surfacedby-vs-profound) - The well-funded enterprise leader charges $99/mo for ChatGPT-only monitoring and requires sales calls. See what you get for $29/mo with self-serve access. - [SurfacedBy vs Semrush AI Visibility](https://surfacedby.com/compare/surfacedby-vs-semrush) - The world's largest SEO platform charges $99/mo for 25 AI prompts. See how a dedicated AI visibility tool delivers more actionable insights for $29/mo. - [SurfacedBy vs Rankscale](https://surfacedby.com/compare/surfacedby-vs-rankscale) - Rankscale is a credit-based tracker from $20/mo with user-set scan schedules. Compare flat pricing plus prescriptive recommendations against tunable tracking. - [SurfacedBy vs Gumshoe AI](https://surfacedby.com/compare/surfacedby-vs-gumshoe-ai) - Gumshoe generates persona-driven audit reports from $99/mo. Compare daily checks with revenue attribution against project-based audits. - [SurfacedBy vs PromptWatch](https://surfacedby.com/compare/surfacedby-vs-promptwatch) - PromptWatch covers 10 AI platforms with crawler analytics and content generation. See how our $29/mo entry and actionable recommendations compare. - [SurfacedBy vs LightSite AI](https://surfacedby.com/compare/surfacedby-vs-lightsite-ai) - LightSite deploys AI-readable infrastructure on your site. Compare their $129/mo hybrid approach to our $29/mo pure monitoring with recommendations. - [SurfacedBy vs Visby AI](https://surfacedby.com/compare/surfacedby-vs-visby-ai) - Visby offers funnel-based tracking and social proof monitoring but only 3 platforms. Compare to our 7 at a lower price. - [SurfacedBy vs Siteline](https://surfacedby.com/compare/surfacedby-vs-siteline-ai) - Siteline offers a free tier and server-side bot tracking. Compare their analytics-first approach to our recommendations-first approach at $29/mo. - [SurfacedBy vs Brandlight AI](https://surfacedby.com/compare/surfacedby-vs-brandlight-ai) - The $36M-funded enterprise platform charges $3,000+/mo for AI visibility governance. See what self-serve monitoring delivers for a fraction of the price. - [SurfacedBy vs Limy AI](https://surfacedby.com/compare/surfacedby-vs-limy-ai) - Both tie AI traffic to revenue, and both need a site collector. Limy uses one JS pixel from $149/mo; SurfacedBy includes attribution on every paid plan from $29/mo. - [Best Profound Alternatives](https://surfacedby.com/compare/profound-alternatives) - Profound's $99/mo Starter tracks only ChatGPT and full coverage is Enterprise-priced. Six alternatives compared on live pricing and platform coverage. - [Best Peec AI Alternatives](https://surfacedby.com/compare/peec-ai-alternatives) - Peec includes 3 chosen AI models per plan and charges $30 to $165/mo for extras. Six alternatives that include more platforms in the base price. - [Best Evertune Alternatives](https://surfacedby.com/compare/evertune-alternatives) - Evertune starts at $800/mo behind a sales demo with a 30-day default refresh. Six alternatives that start under $100/mo with daily checks. - [Best AI Visibility Tools 2026](https://surfacedby.com/compare/best-ai-visibility-tools-2026) - 15 tools compared on live pricing, platform coverage, citation depth, conversion tracking, and free tiers. Every price verified against the vendor's own site. ## Blog - [Blog hub](https://surfacedby.com/blog) - Research, guides, and product updates on how AI engines decide which brands to cite. - [Research articles](https://surfacedby.com/blog/category/research) - [Analysis articles](https://surfacedby.com/blog/category/analysis) - [Guides articles](https://surfacedby.com/blog/category/guides) - [Explainers articles](https://surfacedby.com/blog/category/explainers) - [Product Updates articles](https://surfacedby.com/blog/category/product-updates) - [Fake AI crawlers are scanning for Claude and OpenAI API keys](https://surfacedby.com/blog/fake-ai-crawlers-scanning-api-keys) - We checked every visit that arrived with an AI crawler name against the address lists OpenAI, Anthropic, Google, Microsoft and Perplexity publish. More than a third were not who they said. - [How many checks before an AI visibility score means anything?](https://surfacedby.com/blog/how-many-checks-ai-visibility-score) - Of the combinations where a brand appeared at least once, 80.4% were inconsistent. On those, a single check agrees with the majority verdict only 72.2% of the time. - [ChatGPT citations dropped Reddit. Perplexity and Gemini didn’t.](https://surfacedby.com/blog/chatgpt-stopped-citing-reddit) - We ran a controlled before-and-after on our own tracked set, same brands and same questions in both windows. ChatGPT’s Reddit citations collapsed. Perplexity and Gemini did not follow. - [AI Overview tracking is in Search Console now. Here’s what it can’t tell you](https://surfacedby.com/blog/ai-overview-tracking-search-console-limits) - Google Search Console now reports impressions inside AI Overviews and AI Mode. It gives you no clicks and no queries, and on our own tracked set 16.4 percent of AI mentions arrived with no link for it to count. - [What replaced Reddit in ChatGPT’s answers](https://surfacedby.com/blog/what-replaced-reddit-chatgpt) - Reddit fell from 34.4 percent of ChatGPT answers to 3.2 percent in a single week in August 2026. Government and regulatory sources more than tripled to fill the space, and everything else shrank. - [I told eight AI assistants not to read a page. Three read it anyway.](https://surfacedby.com/blog/ai-assistants-robots-txt-test) - I blocked one page in robots.txt and asked eight AI assistants to read it. Three said no, three read it anyway, and two never showed up. The split is not what I expected. - [Same question, different sources: how much AI citations change between checks](https://surfacedby.com/blog/same-question-different-sources) - Ask an AI the same buyer question repeatedly and the cited sources shift. We measured how much they change between checks, and it turns on the engine and the question. - [How to run a GEO audit that shows where competitors beat you](https://surfacedby.com/blog/how-to-run-a-geo-audit) - A step-by-step GEO audit: build a buyer-question prompt set, run it across five assistants, score coverage per engine, and find where competitors win. - [AI reads your page, uses your words, and names your competitor](https://surfacedby.com/blog/ai-uses-your-content-recommends-competitor) - AI assistants read your page, reuse your facts, and credit a competitor who packaged the same fact with their name. Here is the mechanism and the fix. - [The AI SEO agency playbook: turning AI visibility into a retainer line](https://surfacedby.com/blog/ai-seo-agency-playbook) - How an agency packages AI visibility as a retainer: the audit, the monthly deliverable, pricing models, and the retention angle that sells it. - [Brands are missing from most AI answers. Here is who gets cited.](https://surfacedby.com/blog/brands-missing-from-ai-answers) - We logged about 26,400 AI answers across five assistants. Brands were cited or named in only 16 percent. Here is the per-engine split and why. - [Where ChatGPT, Perplexity, and Gemini Actually Get Their Information](https://surfacedby.com/blog/where-ai-gets-its-information) - We classified 151,000 sources five AI engines actually cited. The open web dominates every engine, but the leans differ: YouTube on Google AI Mode, forums on ChatGPT, almost neither on Claude. - [Cloudflare Now Lets You Block AI Bots by Purpose. Block the Wrong One and You Vanish From AI Answers.](https://surfacedby.com/blog/cloudflare-ai-bot-purpose-controls) - Cloudflare now sorts AI bots into Search, Agent, and Training, with new defaults on September 15. Two of the three are how AI cites you. Keep them allowed. - [Track AI Referral Traffic in Real Time with a Free Cloudflare Worker](https://surfacedby.com/blog/track-ai-referral-traffic-cloudflare) - GA4 misses most AI referral traffic. Here is how to deploy a free Cloudflare Worker that pings you the moment ChatGPT, Perplexity, Gemini, Claude, Copilot, or Grok sends a real visitor, plus optional AI-crawler alerts. - [Schema Markup for AI: What the Most-Cited Pages Actually Use](https://surfacedby.com/blog/schema-markup-for-ai) - We read the structured data on the pages AI cites most: the recurring schema stack, the pages that get cited without it, and what to actually mark up by page type. - [AI SEO Tools Compared: An Honest Look at the 2026 AI Visibility Landscape](https://surfacedby.com/blog/ai-seo-tools-compared) - An honest comparison of the 2026 AI visibility tools: Profound, Ahrefs Brand Radar, Semrush, Peec, Otterly, Knowatoa, Scrunch, and SurfacedBy, including where each wins and where it falls short. - [Google Preferred Sources: What They Are and Whether They Move Your AI Visibility](https://surfacedby.com/blog/google-preferred-sources) - Google Preferred Sources now reaches AI Overviews and AI Mode. Here is exactly what the feature does, who it helps, and the honest reason it may not move the number you are watching. - [How to Get Cited in Google AI Overviews, AI Mode, and Gemini](https://surfacedby.com/blog/google-ai-overviews-ai-mode-gemini) - Google is three AI surfaces now (AI Overviews, AI Mode, Gemini) and they cite different sources. How each picks what to cite, what earns a citation, and how to track all three. - [How to write content AI platforms actually cite](https://surfacedby.com/blog/write-content-ai-cites) - A page can rank first and never get named in the AI answer. What actually earns the citation, from our own data, the most-cited pages, and the one controlled study. - [When AI Describes Your Brand, It Cites Your Competitors](https://surfacedby.com/blog/what-makes-ai-cite-a-page) - We analyzed almost 100,000 AI citations across five platforms. Of the outside sources AI cites about a brand, around 40 percent are its competitors. - [ChatGPT SEO: How to Track and Rank Your Brand in ChatGPT](https://surfacedby.com/blog/chatgpt-visibility-guide) - A measure-then-act playbook for ChatGPT visibility: the signals worth tracking, how to check them by hand, and the work that actually gets your brand cited. - [AI Bot Crawlers: The Complete Reference for 2026](https://surfacedby.com/blog/ai-bot-crawlers-reference) - Every AI crawler that matters in 2026, grouped by the job it does: training, search indexing, or live fetching. Exact robots.txt tokens, what blocking each one costs you, and how to verify a bot is real. - [Perplexity SEO: How to Track and Get Your Brand Cited on Perplexity](https://surfacedby.com/blog/perplexity-visibility-guide) - On Perplexity, getting surfaced means getting a clickable source. Here is what our data shows about how Perplexity cites brands, how to track yours, and the levers that actually earn a citation. - [Which Search Index Each AI Assistant Reads, and How to Get Into It](https://surfacedby.com/blog/ai-assistant-search-indexes) - ChatGPT reads Bing, Claude reads Brave, Perplexity has its own index, and Gemini reads Google. Getting indexed is a different action for each one. Here is the verified map and the exact lever per engine. - [llms.txt: what it is, who actually reads it, and how to make one](https://surfacedby.com/blog/llms-txt-complete-guide) - llms.txt is a Markdown index that maps your site for AI. Here is the real format, which AI tools actually read it today, and how to generate one. - [We Analyzed 127,198 AI Citations. The Five Engines Barely Read the Same Web.](https://surfacedby.com/blog/ai-citation-study-engine-overlap) - An experiment across about 16,400 AI answers and 127,198 source citations from ChatGPT, Claude, Gemini, Perplexity, and Google AI Mode. The five engines agree on just 2.7% of sources, and Gemini cites three times more than ChatGPT. - [Why Your AI Visibility Dropped: A Step-by-Step Diagnostic](https://surfacedby.com/blog/ai-visibility-drop-diagnostic) - Lost AI citations on ChatGPT, Perplexity, Gemini, or AI Mode? Work this checklist in order, from ruling out noise to platform drift, before you change anything. - [Agentic Commerce: How to Get Your Products Recommended and Bought Inside AI Assistants](https://surfacedby.com/blog/agentic-commerce-ai-shopping-visibility) - AI assistants are starting to shop and check out for people, not just name brands. Here is what agentic commerce is, what the ACP and UCP protocols change, and a practical playbook to get your products recommended and bought inside ChatGPT, Gemini, and Perplexity. - [GEO, AEO, and AI Search Optimization: One Playbook for All Three](https://surfacedby.com/blog/ai-visibility-guide) - Generative engine optimization, answer engine optimization, AI search optimization: three names for one job. The honest definitions, fresh data, and one playbook. - [Voice Memory: AI Drafts That Learn How You Write](https://surfacedby.com/blog/voice-memory-ai-drafts-learn-your-voice) - Voice memory watches the edits you make to AI drafts, distills them into voice patterns, and applies them to future drafts, so the writing gets closer to your voice every time, per platform. - [Community Engagement and the Reply Copilot for Reddit, X, and LinkedIn](https://surfacedby.com/blog/community-engagement-reply-copilot-reddit-x-linkedin) - SurfacedBy finds the community conversations where your brand can genuinely help, drafts a reply in your voice, waits for your approval, and re-checks whether the thread becomes a source AI cites. - [Introducing the SurfacedBy MCP Intelligence Server](https://surfacedby.com/blog/introducing-surfacedby-mcp-intelligence-server) - Connect SurfacedBy to Claude, ChatGPT, or Cursor with a read-only MCP server. Approved AI clients can read your AI visibility, cited sources, opportunities, and AI traffic, scoped to what you allow and revocable anytime. - [Track AI Search Sources, Citations, and Page Opportunities](https://surfacedby.com/blog/track-ai-search-sources-citations-page-opportunities) - SurfacedBy now shows the full source landscape behind AI answers: which sources each platform cites, whether they cite you, and which pages are worth winning, with the evidence behind every call. - [Brand Themes and Sentiment: How AI Describes Your Brand](https://surfacedby.com/blog/brand-themes-sentiment-how-ai-describes-your-brand) - SurfacedBy now shows the themes AI reaches for when it describes your brand, the sentiment behind each one, and routes a weak or wrong theme into an evidence-backed fix. - [The SurfacedBy Command Center: Run Every Brand From One Workspace](https://surfacedby.com/blog/surfacedby-command-center-multi-brand-workspace) - The Command Center is the workspace home for portfolios: portfolio health, an attention queue grouped by brand, cross-brand comparison, and client-ready summaries, all access-aware. - [Generate, Review, and Publish AI Search Content From SurfacedBy](https://surfacedby.com/blog/generate-review-publish-ai-search-content) - SurfacedBy turns a measured AI visibility gap into a grounded, evidence-backed draft you review and publish to WordPress or Shopify, from one workflow. - [Weekly Briefs, Reports, and Stakeholder-Ready AI Visibility Updates](https://surfacedby.com/blog/weekly-briefs-reports-ai-visibility-updates) - SurfacedBy now turns your AI visibility data into scheduled, shareable reports and an automated weekly digest, with templates, multi-frequency schedules, a live preview, and white-label exports. - [When AI Ads Sit Beside Recommendations, Reports Need Trust Labels](https://surfacedby.com/blog/ai-ads-trust-labels-recommendations) - AI ads make trust labels necessary. Separate earned recommendations, citations, sponsored placements, commercial surfaces, referrals, and conversions before reading AI visibility reports. - [Google Search Without AI: Why Source-Checking Still Matters](https://surfacedby.com/blog/google-search-without-ai-source-checking) - AI search is growing, but some users still want links, source control, and AI-free paths. Brands need visibility across answers and source checks. - [AI Search Visibility: How to Find Citation Source Gaps](https://surfacedby.com/blog/ai-search-visibility-citation-source-gaps) - A practical source-gap audit for finding the pages AI answers cite or rely on when competitors appear, your brand is missing, or stale facts keep spreading. - [One AI Answer Is Not an AI Search Visibility Report](https://surfacedby.com/blog/one-ai-answer-is-not-ai-search-visibility) - One AI answer can reveal a problem, but it cannot measure AI search visibility. Use repeated prompts, platform comparisons, citation tracking, competitor tracking, and confidence labels instead. - [AI Search Optimization Has a Publisher Trust Problem](https://surfacedby.com/blog/ai-search-optimization-publisher-trust) - AI search depends on source access, publisher incentives, crawler controls, and licensing pressure. That changes how brands should evaluate AI visibility. - [Introducing SurfacedBy Actions: From AI Visibility Gaps to Workflows](https://surfacedby.com/blog/introducing-surfacedby-actions) - SurfacedBy Actions turns each AI visibility gap into a routed, evidence-backed action you can create, track, and approve from one hub. - [AI Search Visibility Depends on How Sources Are Shown](https://surfacedby.com/blog/ai-search-source-presentation) - AI search visibility depends on more than whether a page is cited. The screen can make one source look useful, trusted, or easy to ignore. - [Product Hunt Launches and the AI Recommendation Gap](https://surfacedby.com/blog/product-hunt-launch-ai-recommendations) - A Product Hunt launch can create attention, but AI recommendation visibility depends on category evidence, source coverage, and post-launch proof. - [AI Search Visibility Audit: Can AI Understand Your Brand?](https://surfacedby.com/blog/ai-search-visibility-brand-understanding-audit) - A practical audit for checking whether AI systems can understand your brand, verify the right facts, and avoid old or vague sources. - [Browser Agents Need Websites They Can Actually Use](https://surfacedby.com/blog/browser-agents-need-usable-websites) - Browser agents need more than crawlable pages. Forms, states, permissions, checkout flows, docs, and APIs need to be easier to understand and test. - [Google AI Search Is Turning Keywords Into Prompts](https://surfacedby.com/blog/google-ai-search-keywords-prompts) - Google AI search is changing how people ask questions. Use this workflow to turn keyword research into prompt maps, content coverage, and visibility checks. - [Why Google Rankings Do Not Guarantee Google AI Overview Citations](https://surfacedby.com/blog/google-rankings-ai-overview-citations) - Ranking well in Google Search can help, but it does not guarantee citation in Google AI Overviews. Use this audit to find what the AI answer needed that the ranking page did not provide. - [AI Search May Use Reddit, But That Does Not Mean Reddit Gets the Click](https://surfacedby.com/blog/ai-search-reddit-clicks) - Reddit can shape AI answers even when it does not send much referral traffic. The useful move is monitoring real discussions, not spamming communities for GEO. - [Stop Measuring AI Search Like Old Organic Traffic](https://surfacedby.com/blog/stop-measuring-ai-search-like-old-organic-traffic) - AI search makes traffic quality more important than traffic volume. Track high-intent pages, branded demand, AI referrers, crawlers, and conversions alongside raw traffic. - [AI Overview Trackers: What They Can and Cannot Tell You](https://surfacedby.com/blog/ai-overview-trackers) - AI Overview trackers can show whether Google’s AI answers appear, cite your pages, mention competitors, or change over time. Their limits matter just as much as their data. - [ChatGPT Ads and OpenAI Ads Manager: What Paid AI Visibility Changes in Reporting](https://surfacedby.com/blog/chatgpt-ads-openai-ads-manager-ai-search-reporting) - ChatGPT ads make AI search reporting harder. Earned mentions, citations, sponsored placement, referrals, and conversions need separate labels before the data can be trusted. - [Before GEO, Check Whether AI Crawlers Can Reach Your Site](https://surfacedby.com/blog/ai-crawlers-can-reach-your-site) - A lot of AI visibility advice starts too late. Before prompts, schema, llms.txt, or GEO tactics, check whether AI systems can actually reach the pages that explain your brand. - [Video SEO Is Becoming AI Visibility Too](https://surfacedby.com/blog/video-seo-ai-visibility) - AI search is moving into video discovery. As YouTube and other platforms add conversational search, video SEO needs to account for transcripts, chapters, spoken claims, creator mentions, and AI-generated answers. - [Does llms.txt Matter for AI Visibility?](https://surfacedby.com/blog/does-llms-txt-matter-for-ai-visibility) - llms.txt is getting attention because Google says it is not needed for AI Search, while Lighthouse now checks it for agentic browsing. Here is what it can do, what it probably cannot do, when it is worth adding, and how to test it across the wider AI ecosystem. - [How to Build an AI Visibility Prompt Set](https://surfacedby.com/blog/ai-visibility-prompt-set) - AI visibility tracking is only useful if the prompts reflect how people actually research, compare, and choose. Use this guide to build a prompt set that produces useful data instead of random screenshots. - [Why AI Recommends Your Competitors Instead of You](https://surfacedby.com/blog/why-ai-recommends-your-competitors) - If AI recommends competitors instead of your brand, the issue is usually not one missing trick. Use this diagnostic guide to find whether the problem is positioning, source coverage, content depth, crawl access, answer accuracy, or measurement. - [How to Optimize for AI Search Without Falling for GEO Hacks](https://surfacedby.com/blog/how-to-optimize-for-ai-search) - AI search optimization is not about tricking ChatGPT or Google AI Mode. Learn what actually helps: clear positioning, crawlable pages, useful content, source evidence, citations, traffic tracking, and measurement. - [AI Traffic Analytics Needs More Than GA4 Referrals](https://surfacedby.com/blog/ai-traffic-analytics-ga4-referrals) - GA4 can now group AI assistant referrals, but AI traffic analytics also needs crawler activity, hidden visits, and conversion tracking. - [AI Visibility Tools: What to Look For Before You Pick One](https://surfacedby.com/blog/ai-visibility-tools) - AI visibility tools are not all measuring the same thing. Use this guide to evaluate mentions, recommendations, citations, competitors, traffic, conversions, and measurement reliability before choosing one. - [What AI Visibility Actually Means](https://surfacedby.com/blog/what-ai-visibility-actually-means) - AI visibility means understanding how AI systems mention, describe, cite, compare, and recommend a brand when buyers ask category questions. - [Google Search Is Becoming an AI Agent](https://surfacedby.com/blog/google-search-is-becoming-an-ai-agent) - Google Search is moving from links to answers, agents, and generated interfaces. That changes what web visibility means. - [AI Readiness Tools: llms.txt, Robots AI Checker, and On-Page Diagnostics](https://surfacedby.com/blog/ai-readiness-tools-llms-txt-robots-content-checker) - Three free SurfacedBy tools check whether AI can reach, read, and cite your site: a Robots AI Bot Checker, an llms.txt generator, and an on-page content checker. - [The New SurfacedBy Dashboard: AI Visibility, Sources, Prompts, and Opportunities in One Workspace](https://surfacedby.com/blog/the-new-surfacedby-dashboard) - The redesigned SurfacedBy dashboard puts AI visibility, the sources AI cites, your prompts, and opportunities in one workspace, built to read at a glance. - [What nginx logs prove about AI traffic vs referral traffic](https://surfacedby.com/blog/nginx-logs-ai-traffic-vs-referral-traffic) - I ran an nginx probe against ChatGPT, Claude, Perplexity, Gemini, Copilot, Grok, Meta AI, and Manus to see what each assistant actually sends when it fetches your page. Real user-agents, real Accept headers, real vendor blind spots. - [Introducing the SurfacedBy Data API and Developer Console](https://surfacedby.com/blog/surfacedby-data-api-and-developer-console) - Read your AI visibility, citations, and competitors programmatically with the SurfacedBy Data API, manage keys and prepaid credits in the Console, and build against full OpenAPI docs. - [Introducing AI Traffic Tracking and Conversion Attribution](https://surfacedby.com/blog/ai-traffic-tracking-conversion-attribution) - SurfacedBy now joins AI-referred visits, crawler access, and conversions in one view, so you can see not just where you are cited but what those citations actually drive. - [Connect Search Console and Analytics to Your AI Visibility Dashboard](https://surfacedby.com/blog/connect-search-console-and-analytics) - Connect Google Search Console and Analytics to SurfacedBy and read your classic search data next to your AI visibility, one domain at a time.